After killing a completely misconceived notion that he could make it in the music business, Paul’s advertising career began in earnest at DDB/BMP where he worked on award-winning campaigns for Knorr and Volkswagen including a Gold lion at Cannes. From there he moved to Y and R where he was a Group Head before being promoted to Deputy Creative Director. He joined Saatchi and Saatchi (pleasing his father who had finally heard of someone he worked for) in 1998 and worked across many of the Agency’s Clients including Toyota, T-Mobile, NSPCC, P & G, The Army and Carlsberg. Work for Pets Pyjamas and NSPCC won at the British Television awards and he regularly appeared in the D and AD annual.  He was made a Creative Director and in 2004 became the Agency’s first ever Head of Copy. In 2007/8 he worked with the government on their Party Political Broadcasts which was no party. He left in 2008 to work freelance and free of politics (with a small and large ‘p’) for companies such as Lowe DLKW, Elvis and Publicis. In 2011 he founded Johnny Fearless which quickly established a reputation for its audacious and refreshingly honest approach to marketing. Clients such as Diageo, Grafton GB, IWM London and Davidoff climbed aboard and the campaign to relaunch the revitalised IWM London destination and its First World War Galleries won widespread praise, Campaign Top 10 TV and Film Ad of the Year, Best Radio Ad of the Year,  D & AD pencils and Ariel, well, ariels. In 2015, against an increasingly disjointed media landscape, Paul's belief in simplicity and ideas seemed perfectly timed for the foundation of his company, Random Factory.